DesignCrush: GreenRow

I want it all.

While working on a project for a home in Windsor, I was doing a little product scouting (aka falling down the Williams Sonoma B2B rabbit hole), when a new name caught my eye: GreenRow. Naturally, I clicked—and wow. Total treasure trove. In a sea of soulless midcentury knockoffs, GreenRow is a full-on breath of fresh, character-filled air.

Georgia Tray Top Table

Launched by Williams-Sonoma in 2023, GreenRow was created in response to a growing call for sustainability—with a brand-new, built-from-scratch approach. And it shows. The collection feels like it belongs in a dreamy boutique hotel in the Bahamas, or maybe your fabulously stylish grandmother’s home in upstate New York. Think playful prints, rich textures, and heirloom vibes with a modern twist. Basically? I want one of everything.

If you’re looking to bring some soul into your space, GreenRow is absolutely worth a scroll. And if you want help weaving their pieces into your home? Let’s chat—I’d love to bring that charm to life in your project!

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